Posts Tagged ‘Will Harris’
Will Harris appointed as Vice-President, marketing for mmO2 plc
Will Harris, 32, has been appointed to the position of Vice-President, Marketing, for mmO2 plc., the mobile business of BT that is planned for demerger later this year. He will manage the marketing of O2 , the customer-facing brand of mmO2 plc.
He reports to Kent Thexton, Chief Marketing and Data Officer for mmO2 plc, who commented: “O2 embodies the Company’s ambition to provide essential, lifestyle-enabling mobile services to its customers. Will’s role is to bring O2 to life for our customers in the UK, Germany, Ireland, the Netherlands, and the Isle of Man.”
Harris joined Genie, one of Europe’s leading mobile internet businesses and part of mmO2 plc, as Global Marketing Director in August 2000. In that role, he was responsible for the development of the Genie brand globally and for all marketing activity. Andy Hawkins will now assume responsibility for Genie marketing working closely with Harris.
Harris was formerly a board director at advertising agency Abbot Mead Vickers BBDO where he directed campaigns for both Genie and BT Cellnet. Prior to that, Harris was a Director at WCRS for five years where he was notably responsible for the Orange brand-building campaign.
Notes to Editors
mmO2 plc has wholly owned operations in the UK (BT Cellnet), Germany (VIAG Interkom), The Netherlands (Telfort), the Republic of Ireland (Esat Digifone) and the Isle of Man (Manx Telecom). mmO2 plc also includes Genie, which is one of Europe’s leading mobile internet businesses.
mmO2 plc owns third generation licences to operate 3G mobile services in the UK, Germany and the Netherlands - all territories where it has already launched GPRS services. We expect to apply for a 3G licence in Ireland when the application process commences.
mmO2 plc applies to the holding company and O2 will be the brand of the customer facing businesses of mmO2 plc.